Margo Gray

10 girls stand in a line outside of a house.

They're wearing dresses, mostly florals and pastel.

If you saw it from the street, you'd probably assume it was sorority recruitment, but it's not.

This is just practice for the real thing.

The event is being put on by Trisha Addicks.

She's the founder of a company called It's All Greek to Me, and her job is kind of fascinating.

She's what's called a sorority rush consultant, which means she helps girls across the country get into sororities.

One of the reasons people hire her is this event, which she calls a mock round of rush.

Last year, one girl flew five hours from Seattle just to participate in an hour and a half mock round of Rush.

Trisha says the appeal is how realistic it feels.

Just like they would in Real Rush, the girls file into Trisha's house one by one.

They have conversations, lots of small talk, and afterwards, Trisha gives them real-time feedback on everything.

Their outfits, their conversational skills, even their facial expressions.

I imagine some of you are probably rolling your eyes right now.

Patricia's business is booming.

Trisha's not alone in this business, not even close.

Sorority recruitment coaching is an entire industry now, and it just keeps growing.

I'm Margo Gray.

Today on Campus Files, the business of sorority recruitment consulting.

Sororities have been around since the mid-1800s.