Marian Esanu

One, you'll never be able to exit it.

Two, God forbid something happens.

You're not able to create content for a while.

Think about...

brand as big as Tony Robbins, Brendan Bouchard, right?

Like these huge names, if they are not on the stage, the people that are attending the events.

Now, I'm not saying that they don't have a business behind that personal brand, but you get the point.

The main topic of it, there are pros and cons of building a personal brand.

If you're not doing it at the right time, a personal brand should be built second after you've built a business because it's nothing wrong with being a content creator, but

But you should not necessarily be labeled as an expert if you've never built something worth talking about.

You can be an enthusiast and there's nothing wrong with that.

There's nothing wrong with putting up a YouTube channel and start doing tutorials about how to do X, Y, and Z. But don't necessarily try to position yourself as an expert and try to build your brand around some topics that you're not an expert in.

Be an enthusiast.

I've heard this interview from Gary Vee when a guy was actually trying to ask a hidden question to how can he be positioned as an expert when he's not an expert.

And that's pretty much the simplest way to look at it.

Don't try to be an expert if you're not.

You can become an expert during that time, but you can be an enthusiast during this time that you're building the content hub.

If it's Instagram Reels, short form video.

But in my opinion, the actual personal brand should be separated from the actual business for a couple of different reasons.

One,