Marian Esanu

So what that's going to show me is the content that actually people like, not what the creator like.

And then I start to go in that rabbit hole and understand what people actually liked and what they engage with and why.

And then what's also important about TikTok, they added this SEO feature and you can see the exact key phrases that people search for using that hashtag.

So now you're going to see other key phrases that people search for.

Long tail tips.

Yeah, exactly.

Like you see the exact things that people search for, not just the hashtags.

And then you take that hashtag and then now you go to Instagram and you search for the hashtag and then you look at the most recent and the most engaged on the homepage using that hashtag.

And you can even follow hashtags on Instagram.

And then you start going inside of these accounts and you see what kind of questions people ask in the comments.

Yes, this is a tedious process because you have to understand what people are actually engaging with, not what the creator.

Because sometimes the content that I like to create is different than what my

audience wants to see.

But even to that extent, you should find the sweet spot in between.

Because if something doesn't feel authentic, you should not try to force it because people will realize that.

So you'll see a lot of different trends in this process.

You'll see what people pointing on the screen to adding a bunch of different texts.

Some of them are cool.

Some of them are pretty good for the brand that you're trying to create.

The easiest way is whatever the platform that people are consuming this episode, they can just type in Momentum Podcast and my show will pop up or they can just type in my name, Marian Esano, M-A-R-I-A-N-E-S-A-N-U.