Marion Nestle

We have a lot to learn from countries in Europe.

along those lines and a lot to learn from countries in Latin America about how to prevent obesity and its consequences through labeling rules and rules about marketing and that sort of thing.

But we're Americans.

We don't listen to anybody else.

Well, of course they are.

I mean, you have an American product with American aura of modernity and identity.

And these products are not so expensive that nobody can afford them.

They're cheap enough so that even poor people can afford them.

And they're sold in these countries.

I mean, when I was writing my book, Soda Politics, it was right at the time that Coca-Cola – there were only a couple of countries in the world that still did not have Coca-Cola.

One of them was Myanmar, formerly Burma.

And there was the effort that Coca-Cola made to introduce Coca-Cola into Myanmar was astounding to me.

First of all, they had to teach people how to like cold drinks because there was no history of drinking cold drinks in that country.

And so they would teach people how to drink cold drinks.

They had to

I mean, they had to go through educational efforts, putting an enormous amount of money into having the country open up to Coca-Cola.

And I saw this on a trip to India some years ago.

There was a box of an American breakfast cereal on a shelf, and it was marketed—

as having the nutrition of two chapattis and being better than Indian breakfast foods.

So these are deliberate attempts to try to replace traditional foods in these countries with American ultra-processed products.