Mark Bayer

Yeah, so true. And I've learned some of the science behind this. Of course, I'm in no way a scientist. However, things like our brains are really wired to tune into new things and opportunities to learn new information, things that are counterintuitive. Things that just are stimulating because we think we might be able to put them to use in some way.

Yeah, so true. And I've learned some of the science behind this. Of course, I'm in no way a scientist. However, things like our brains are really wired to tune into new things and opportunities to learn new information, things that are counterintuitive. Things that just are stimulating because we think we might be able to put them to use in some way.

And I really think that goes back way back into our history when learning to do something could actually mean the difference between life and death potentially, or out there on the Savannah. in our tribe or trying to put things together, just the ability to learn something new. So we, in many ways, I believe are still drawn to finding that information or paying attention to things.

And I really think that goes back way back into our history when learning to do something could actually mean the difference between life and death potentially, or out there on the Savannah. in our tribe or trying to put things together, just the ability to learn something new. So we, in many ways, I believe are still drawn to finding that information or paying attention to things.

So when you lead with something that's surprising, did you know, or imagine these are what I call wake words. And it's really, if you're on the receiving end of something like that kind of phraseology, that phrasing, it's hard not to pay attention. Because you do want to know what is it that they're going to say.

So when you lead with something that's surprising, did you know, or imagine these are what I call wake words. And it's really, if you're on the receiving end of something like that kind of phraseology, that phrasing, it's hard not to pay attention. Because you do want to know what is it that they're going to say.

When I start out my keynotes, sometimes I'll say, you're going to, the first words I'll say, I don't come out and introduce myself as the person who's, someone else has done that. I don't want to lead with background. Oh, it's so great to be here again with you. People don't care. They weren't there the first time. Even if they were, they're really not that interested.

When I start out my keynotes, sometimes I'll say, you're going to, the first words I'll say, I don't come out and introduce myself as the person who's, someone else has done that. I don't want to lead with background. Oh, it's so great to be here again with you. People don't care. They weren't there the first time. Even if they were, they're really not that interested.

They want to know how can this person help me do something specific, find a job that I love or build relationships professionally that don't make me feel dreadful and transactional and icky.

They want to know how can this person help me do something specific, find a job that I love or build relationships professionally that don't make me feel dreadful and transactional and icky.

And so I sometimes will start out by something that's totally counterintuitive because I'm also playing in to this notion that people will tune in to things that they're not used to hearing together in two weeks. So I'll say immediately, you are going to forget 90% of what I'm about to tell you in the next 48 hours. And that's not because you're not, it's not because you won't be paying attention.

And so I sometimes will start out by something that's totally counterintuitive because I'm also playing in to this notion that people will tune in to things that they're not used to hearing together in two weeks. So I'll say immediately, you are going to forget 90% of what I'm about to tell you in the next 48 hours. And that's not because you're not, it's not because you won't be paying attention.

It's just because that's the way our brains are wired. So you have, I have about 10%. of mindshare that is going to be available to me for you to remember as you move forward well beyond this course.

It's just because that's the way our brains are wired. So you have, I have about 10%. of mindshare that is going to be available to me for you to remember as you move forward well beyond this course.

So I need to think strategically, and this really applies to scientists or really people in any kind of meaningful high stakes conversation is what do I want my listener to walk away with and remember? And it's going to be something very short.

So I need to think strategically, and this really applies to scientists or really people in any kind of meaningful high stakes conversation is what do I want my listener to walk away with and remember? And it's going to be something very short.

So, that's something you learn, you reference journalists, you learn from talking to press is that when you have a line, this is something that my old boss used to talk about, when you have a memorable line like that, that is something that reporters love because, first of all, they don't have a lot of space in their article. or airtime on TV.

So, that's something you learn, you reference journalists, you learn from talking to press is that when you have a line, this is something that my old boss used to talk about, when you have a memorable line like that, that is something that reporters love because, first of all, they don't have a lot of space in their article. or airtime on TV.

And so if you can really present something memorable and compact for them, that is a gift. And you start to do that more and more. And then you start getting incoming requests. People really are, press is interested in hearing from you because they know that you're always good or a quote like that.

And so if you can really present something memorable and compact for them, that is a gift. And you start to do that more and more. And then you start getting incoming requests. People really are, press is interested in hearing from you because they know that you're always good or a quote like that.