Mark Bonnalie

not that I'm a pro at anything, but understanding how to build pieces of short form content. And prior to just about the, I knew it back from the early days of that T word, because that was the, that was the initial platform that anybody, that was kind of like our first taste of, of 90 second videos. And, and, um, if not shorter, actually. Yeah.

I mean, it could have been, um, I'm always stuck in this 90 second timeframe, but, uh, that was, so I'm, I played around with that a little bit back in, um, gosh, probably like, uh, 2018, 2019 stuff. And I am asked a little bit of a following there, like a hundred thousand people, uh, Well, a lot of a lot through

I mean, it could have been, um, I'm always stuck in this 90 second timeframe, but, uh, that was, so I'm, I played around with that a little bit back in, um, gosh, probably like, uh, 2018, 2019 stuff. And I am asked a little bit of a following there, like a hundred thousand people, uh, Well, a lot of a lot through

I mean, it could have been, um, I'm always stuck in this 90 second timeframe, but, uh, that was, so I'm, I played around with that a little bit back in, um, gosh, probably like, uh, 2018, 2019 stuff. And I am asked a little bit of a following there, like a hundred thousand people, uh, Well, a lot of a lot through

some of the DIY projects of my classic trucks, uh, building and doing, um, so, but I had this understanding of like sort of the way that you edit a short form piece of content. And then, so when, when I began to want to document the homestead and the projects and the work on the homestead, Instagram reels was becoming, uh, the place to be. They, they wanted a piece of, of that short form audience.

some of the DIY projects of my classic trucks, uh, building and doing, um, so, but I had this understanding of like sort of the way that you edit a short form piece of content. And then, so when, when I began to want to document the homestead and the projects and the work on the homestead, Instagram reels was becoming, uh, the place to be. They, they wanted a piece of, of that short form audience.

some of the DIY projects of my classic trucks, uh, building and doing, um, so, but I had this understanding of like sort of the way that you edit a short form piece of content. And then, so when, when I began to want to document the homestead and the projects and the work on the homestead, Instagram reels was becoming, uh, the place to be. They, they wanted a piece of, of that short form audience.

So they began, uh, prior to that, I was posting carousel, you know, just carousels, like individual pictures. I love to write. So I was trying to, trying to, which nobody reads on Instagram. Yeah. Yeah. Sweet picture swipe. Yeah, absolutely. Yeah. Yeah. I mean, spend, spend an hour, you know, in the morning, writing this, writing this caption was deeply well thought out caption. Yeah.

So they began, uh, prior to that, I was posting carousel, you know, just carousels, like individual pictures. I love to write. So I was trying to, trying to, which nobody reads on Instagram. Yeah. Yeah. Sweet picture swipe. Yeah, absolutely. Yeah. Yeah. I mean, spend, spend an hour, you know, in the morning, writing this, writing this caption was deeply well thought out caption. Yeah.

So they began, uh, prior to that, I was posting carousel, you know, just carousels, like individual pictures. I love to write. So I was trying to, trying to, which nobody reads on Instagram. Yeah. Yeah. Sweet picture swipe. Yeah, absolutely. Yeah. Yeah. I mean, spend, spend an hour, you know, in the morning, writing this, writing this caption was deeply well thought out caption. Yeah.

All these feels and you're like, So, so anyway, I just kind of had a little bit of a leg up on understanding short.

All these feels and you're like, So, so anyway, I just kind of had a little bit of a leg up on understanding short.

All these feels and you're like, So, so anyway, I just kind of had a little bit of a leg up on understanding short.

So I began to post on, I went through a rebrand, like I was, I wanted to continue to grow this content thing. So I thought to myself, like, you know, I had one sort of, Call sign, whatever you want to call it, like Instagram. Username. Username, there you go. Back in those days, and it was the Highwaymen, similar to like the old band, right? Do you still have that? I do. Because that's a good one.

So I began to post on, I went through a rebrand, like I was, I wanted to continue to grow this content thing. So I thought to myself, like, you know, I had one sort of, Call sign, whatever you want to call it, like Instagram. Username. Username, there you go. Back in those days, and it was the Highwaymen, similar to like the old band, right? Do you still have that? I do. Because that's a good one.

So I began to post on, I went through a rebrand, like I was, I wanted to continue to grow this content thing. So I thought to myself, like, you know, I had one sort of, Call sign, whatever you want to call it, like Instagram. Username. Username, there you go. Back in those days, and it was the Highwaymen, similar to like the old band, right? Do you still have that? I do. Because that's a good one.

I locked it in, yeah.

I locked it in, yeah.

I locked it in, yeah.

And it all came from the old, you know, the Highwaymen is the band. But it was in alignment with my travels all over the country, rescuing these old airstreams and just the self-guided sort of creative life that I was able to live, living out of the back of my truck. Man, I would take that in a different direction. Yeah, I can see.