Mark Cuban

To monetize it, yeah, but he did. More power to him.

To monetize it, yeah, but he did. More power to him.

How did you help turn it around? I had this big tall guy named Dirk Nowitzki and I let him be Dirk Nowitzki, right? And I got out of the way. But I think more than anything else, there was the turnaround on the business side. And then there was the turnaround on the basketball side.

How did you help turn it around? I had this big tall guy named Dirk Nowitzki and I let him be Dirk Nowitzki, right? And I got out of the way. But I think more than anything else, there was the turnaround on the business side. And then there was the turnaround on the basketball side.

How did you help turn it around? I had this big tall guy named Dirk Nowitzki and I let him be Dirk Nowitzki, right? And I got out of the way. But I think more than anything else, there was the turnaround on the business side. And then there was the turnaround on the basketball side.

And on the basketball side, I just went in there immediately said, whatever it takes to win, that's what we're going to do. Back then, they had three or four coaches that were responsible for everything. And I was like, okay, we spend more money training people on PC software than we do developing the most important assets of the business.

And on the basketball side, I just went in there immediately said, whatever it takes to win, that's what we're going to do. Back then, they had three or four coaches that were responsible for everything. And I was like, okay, we spend more money training people on PC software than we do developing the most important assets of the business.

And on the basketball side, I just went in there immediately said, whatever it takes to win, that's what we're going to do. Back then, they had three or four coaches that were responsible for everything. And I was like, okay, we spend more money training people on PC software than we do developing the most important assets of the business.

So I made the decision to go out there and hire like 15 different development coaches, one for each player. And everybody thought I was just insane. But it sent the message that we were gonna do whatever it took to win. And once the guys believed that winning was the goal, as opposed to just making money, attitudes changed, effort went up, and the rest is history.

So I made the decision to go out there and hire like 15 different development coaches, one for each player. And everybody thought I was just insane. But it sent the message that we were gonna do whatever it took to win. And once the guys believed that winning was the goal, as opposed to just making money, attitudes changed, effort went up, and the rest is history.

So I made the decision to go out there and hire like 15 different development coaches, one for each player. And everybody thought I was just insane. But it sent the message that we were gonna do whatever it took to win. And once the guys believed that winning was the goal, as opposed to just making money, attitudes changed, effort went up, and the rest is history.

So the assets of the business here are the- The players. The players. Yeah, for sure. And then on the business side, The first question I asked myself is, what business are we in? And I really didn't know the answer immediately, but within the first few months, it was obvious that the entire NBA thought we were in the business of basketball. We were not. We were in the experience business.

So the assets of the business here are the- The players. The players. Yeah, for sure. And then on the business side, The first question I asked myself is, what business are we in? And I really didn't know the answer immediately, but within the first few months, it was obvious that the entire NBA thought we were in the business of basketball. We were not. We were in the experience business.

So the assets of the business here are the- The players. The players. Yeah, for sure. And then on the business side, The first question I asked myself is, what business are we in? And I really didn't know the answer immediately, but within the first few months, it was obvious that the entire NBA thought we were in the business of basketball. We were not. We were in the experience business.

When you think about sporting events that you've been to, you don't remember the score. You don't remember the home runs or the dunks. You remember who you're with. And you remember why you went. It was my first day with a girl who's now my wife, or I went with my buddies and he threw up on the person in front of us. You know, my dad took me, my aunt, my uncle took me.

When you think about sporting events that you've been to, you don't remember the score. You don't remember the home runs or the dunks. You remember who you're with. And you remember why you went. It was my first day with a girl who's now my wife, or I went with my buddies and he threw up on the person in front of us. You know, my dad took me, my aunt, my uncle took me.

When you think about sporting events that you've been to, you don't remember the score. You don't remember the home runs or the dunks. You remember who you're with. And you remember why you went. It was my first day with a girl who's now my wife, or I went with my buddies and he threw up on the person in front of us. You know, my dad took me, my aunt, my uncle took me.

Those are the experiences you remember. And once I conveyed to our people that this is what we were selling, that what happened in the arena off the court was just as important as what happened on the court, if not more so. Because if mom or dad are bringing the 10-year-old, you have to keep them occupied because they have short attention spans.

Those are the experiences you remember. And once I conveyed to our people that this is what we were selling, that what happened in the arena off the court was just as important as what happened on the court, if not more so. Because if mom or dad are bringing the 10-year-old, you have to keep them occupied because they have short attention spans.

Those are the experiences you remember. And once I conveyed to our people that this is what we were selling, that what happened in the arena off the court was just as important as what happened on the court, if not more so. Because if mom or dad are bringing the 10-year-old, you have to keep them occupied because they have short attention spans.