Mark Cuban

And you can buy them and trade them and sell them or whatever.

But whoever goes to the most games or collects the most-

You know, we'll give you free tickets to a preseason game.

Right.

And we don't say in advance what we're going to give you.

We just try to reward you based off of what we see in the market and all that.

So sometimes, like in this case, an NFT is a reflection of something you've done.

And in our case with the Mavs, you've gone to a game and we want to reward that.

And so, you know, by have you ever had the biggest collection?

I think we sent them a special jacket.

And just stuff like that.

But we don't say, buy this so you can get a jacket.

We say, this tells us you're fandom because you're going to games.

Because that's the behavior we want to reward more than anything.

Going to games and even watching a game.

So that's one element.

And then there's other utility.

It really comes down to crypto will start taking off again when you can use it for some level of utility.

When iPhones first came out, people didn't think Snapchat.

You know, they didn't think Instagram.