Mark Cuban

Basketball is the platform, but emotion and entertainment is what we sell.

Oh, it's a lot more than that.

Yep.

It's crazy.

I mean, I still play pickup.

I can go out before the game starts and just get up shots on my own court, my own arena.

Oh, hell no.

Never in my wildest dreams did it ever cross my mind.

It really didn't cross my mind until after I sold my company and had enough money, and it was like,

Well, shit, yeah.

Now I can put my money where my mouth is.

I hedged it, yeah.

So it was a public, when we got sold to Yahoo, we were a public company who paid us in stock.

And because Yahoo also was a public company, you could sell options on it.

So I could sell calls, which gave up part of the upside, but allowed me to buy something called puts, which protected my downside.

And so I sold calls, bought puts, that's called a hedge.

And I did it for my entire position.

And when the whole bubble burst for the dot-com era, I actually made more money.

And so, yeah, it's been called one of the top 10 trades of all time.

Because there were a lot of people who made a lot of money in stock and on paper and just thought I'll disappear.