Mark Cuban

So sometimes, like in this case, an NFT is a reflection of something you've done.

And in our case with the Mavs, you've gone to a game and we want to reward that.

And so, you know, by have you ever had the biggest collection?

I think we sent them a special jacket.

And just stuff like that.

But we don't say, buy this so you can get a jacket.

We say, this tells us you're fandom because you're going to games.

Because that's the behavior we want to reward more than anything.

Going to games and even watching a game.

So that's one element.

And then there's other utility.

It really comes down to crypto will start taking off again when you can use it for some level of utility.

When iPhones first came out, people didn't think Snapchat.

You know, they didn't think Instagram.

Nope.

But when those came out, you start saying, oh, I can use my phone for a whole lot more than just- TikTok or- Yeah.

You know, I can use it for a whole lot more than just taking pictures and making phone calls.

Right.

You know, or going on the internet.

And so that's an example of utility where there was an application that was so compelling, people needed that platform to use it.