Mark Cuban

So I can travel with them and I always have something healthy.

Mush, yeah.

No, it's not that at all.

I like things that are tasty and healthy.

Yeah, it's true.

Ashley, the female entrepreneur behind it, is just insane.

Amazing.

Yeah, she's a force of nature.

When you get companies like that, and the entrepreneurs are amazing, and the product's amazing, and it's healthy...

Yeah, why not?

Product first, because you can have great people, but if it's not going to sell, it's not going to work.

But I look to see, is this something where I say to myself, why didn't I think of that?

That's the first thing.

And then even if it's not quite that, I'm like, okay, if I'm looking to buy it or a typical consumer or company is looking to buy, is this something that's going to be compelling, differentiated, easy to buy?

And if it passes those tests, then I look at the entrepreneur and say, okay, can these people do it?

That's not the answer I wanted after you said that.

Well, remember, there's a lot of editing that goes on.

I know.

That's what I'm going to say.

Yeah, it's because of the editing, right?