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Mark Douglas

πŸ‘€ Speaker
236 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

We start in June, we end in November, one thing a month, and we get it done, and it's super effective.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

Like I said, we've been 1% on target with expenses and revenue every year for the past six years.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

So what does that look like for 23 for LCP Tracker?

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

Well, our top three priorities that the board came up with was digital marketplace, product strategy, and scalable platform.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And so we drove that down into the department level and we said, well, okay, how do you help us do this?

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And so the top five objectives came out of that.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And the first one being what we call Project Monarch.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And that's what we, is a rewrite of one of our core software products, replatforming, because it needs it.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And that aligns with the product strategy.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

under number two and number four salesforce and netsuite we had to do a major infrastructure upgrade to to move to our scaling we want to scale a lot faster and we had a lot of problems with salesforce and netsuite very i was in fact i was a number 700 customer for salesforce back in another business and i rolled that license over so i'm like a very early adopter of salesforce so we have to actually rewrite a lot a lot of that software

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And that falls under scalable platform.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And then we had a reporting backlog, a huge reporting backlog.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

So we put a big effort into fixing that.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And then also what we call CSO, which is our customer service offering, which is going to coincide with a whole digital marketplace offering our products that can be bought online a lot easier than we currently sell them.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

So that's how it rolled out.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

What we have each department do and each top objective, we get an owner for that and we get a senior executive owner and a manager who will own those projects.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And we have them develop milestones and deliverables for the year.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

And we manage this on a monthly basis.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

They come back to the whole team.

SaaS Interviews with CEOs, Startups, Founders
Do these 9 things to ensure your way to $50 Million ARR

The whole management team gets to see, how are we doing on those objectives each month?