Mark Gurman

This is Bloomberg Tech.

Apple's revamp of its Siri voice assistant has hit new challenges that could delay the release of some features, according to sources.

Bloomberg's Mark Gurman, as always, has the details.

Let's get into the details.

What do we need to know?

What's new?

What are you hearing from inside the company about the latest snag with artificial intelligence-powered Siri?

So Apple has been planning to launch the new Siri.

This is an AI revamp that initially introduced in June 2024 at its developers conference, allowing you to tap into features like your personal data to fulfill queries, on-stream content, and precise control of apps.

It was supposed to launch next month in March as part of an update called iOS 26.4.

This had been the plan for several months.

It's actually been the plan for well over a year at this point.

Now that is being delayed and staggered potentially.

Right now, the delay is moving many of the Siri capabilities to iOS 26.5.

That's scheduled for sometime in May, June, so about a couple-month delay.

But some of the features, including the personal context features, those are likely not to launch until September as part of iOS 27.

So a bit of a delay there.

And altogether, it's possible that these new features are not going to launch until September.

two years after they were initially introduced.

The setback for Apple here is not necessarily in phone sales.