Mark Gurman

I think you hit the nail on the head.

The most important thing is that we're not trying to displace financial advisors or wealth managers.

It's not AI taking those jobs away.

It's AI to help empower them to do better work for their clients.

In many ways, when people think about wealth management,

There's deservedly a lot of critique.

It could be things like, why is it so hard to get access?

The minimums are really high.

Why are the costs very high?

Why are the results sometimes inconsistent?

A lot of that is because of how much manual process and human labor is involved.

You just have a lot of limiting factors.

AI very much is an incredible equalizer.

Effectively, with a tool like Hazel, what used to take teams that were 10 or more people working hundreds of hours and costing many tens of thousands of dollars, it can be done in two to three minutes.

Users, the advisor users in our case, are paying $100-ish per month.

much more affordable, much more accessible.

And tax is just a start.

We launched tax first for what it's worth because it's tax season in the US.

We wanted that to be our first agent to kind of get out there in the hands of wealth managers and advisors.

But this is a pretty good harbinger of the things that will come.