Mark J. Kohler
👤 PersonAppearances Over Time
Podcast Appearances
I love it, and I want to circle back. I just had a thought, too, on AI you're going to love because it was a big theme. AI is a big issue or opportunity, but – Here's the thing. I tell businesses to first start with, how can you sell your product or services scale? I love to talk about scaling. And there's going to be breakpoints. How many employees do you need? How much infrastructure, software?
I love it, and I want to circle back. I just had a thought, too, on AI you're going to love because it was a big theme. AI is a big issue or opportunity, but – Here's the thing. I tell businesses to first start with, how can you sell your product or services scale? I love to talk about scaling. And there's going to be breakpoints. How many employees do you need? How much infrastructure, software?
There's going to be breakpoints to get you to different levels. But the first thing is looking at your product mix and saying, how can I duplicate myself if it's service-driven? If it's product driven, what are the ancillary ways that I could make money doing this? Quick example. I have clients that are, let's go with music.
There's going to be breakpoints to get you to different levels. But the first thing is looking at your product mix and saying, how can I duplicate myself if it's service-driven? If it's product driven, what are the ancillary ways that I could make money doing this? Quick example. I have clients that are, let's go with music.
So I had a kid that was very talented and he was a drummer in a band and he was in this little town doing drum lessons for kids for 25 bucks an hour, you know, and, but he was on, he'd go on tour here and there and they were trying to make their break, but he being in a band and a drummer was his passion. All right, cool. So I'd be like, well, how are you making money?
So I had a kid that was very talented and he was a drummer in a band and he was in this little town doing drum lessons for kids for 25 bucks an hour, you know, and, but he was on, he'd go on tour here and there and they were trying to make their break, but he being in a band and a drummer was his passion. All right, cool. So I'd be like, well, how are you making money?
Well, the band makes a little bit of money. I'm working down at a restaurant serving and I give some lessons. I go, that's it? He's like, well, yeah, what else can I do? I'm like, sit down, bud. Number one, we're going to start doing drumming lessons online.
Well, the band makes a little bit of money. I'm working down at a restaurant serving and I give some lessons. I go, that's it? He's like, well, yeah, what else can I do? I'm like, sit down, bud. Number one, we're going to start doing drumming lessons online.
You can do lessons online with live YouTube or live links and start selling, do some riffs on the YouTube, start building a channel and offer drum lessons for $50 an hour live around the world. People can book a lesson with you on how to do the riff you just did. Number two, we're going to start making videos of you teaching kids how to drum 10 lessons, 199 bucks.
You can do lessons online with live YouTube or live links and start selling, do some riffs on the YouTube, start building a channel and offer drum lessons for $50 an hour live around the world. People can book a lesson with you on how to do the riff you just did. Number two, we're going to start making videos of you teaching kids how to drum 10 lessons, 199 bucks.
And then we're going to create an ongoing membership to be a part of your drumming community where they can get together and practice and do online. I call a notes would hold their little drum sessions in the basement. And you're going to do that. Number four, you're going to get an Amazon link and start selling drum kits to your students worldwide and make three to 5% on every drum package sold.
And then we're going to create an ongoing membership to be a part of your drumming community where they can get together and practice and do online. I call a notes would hold their little drum sessions in the basement. And you're going to do that. Number four, you're going to get an Amazon link and start selling drum kits to your students worldwide and make three to 5% on every drum package sold.
You don't have to have a storefront. Next, you're going to start teaching classes on this online to groups. So not only are you going to have individual lessons, you're going to have group lessons. I don't want to just go on and on. And you can do that from your basement in Duluth, Minnesota. And he was like, Yeah, you can make millions. Become an online marketer for your passion.
You don't have to have a storefront. Next, you're going to start teaching classes on this online to groups. So not only are you going to have individual lessons, you're going to have group lessons. I don't want to just go on and on. And you can do that from your basement in Duluth, Minnesota. And he was like, Yeah, you can make millions. Become an online marketer for your passion.
And that could be a worldwide opportunity. Now, sometimes our business model doesn't allow for that. I get it. But sometimes we can think about what are we passionate about? What do we love? What are some options to sell my product or service that are outside of the box? The world is our oyster now.
And that could be a worldwide opportunity. Now, sometimes our business model doesn't allow for that. I get it. But sometimes we can think about what are we passionate about? What do we love? What are some options to sell my product or service that are outside of the box? The world is our oyster now.
No, I love it. And I, um, so I want to answer it this way because it was a unique, um, uh situation where it kind of went full circle so we get to davos and of course there's ai here there robots walking on the streets i mean it was pretty trippy yeah yeah um and uh my wife patty where i she's amazing we are freaking a power couple together she makes me such a better man she was uh
No, I love it. And I, um, so I want to answer it this way because it was a unique, um, uh situation where it kind of went full circle so we get to davos and of course there's ai here there robots walking on the streets i mean it was pretty trippy yeah yeah um and uh my wife patty where i she's amazing we are freaking a power couple together she makes me such a better man she was uh
asked to speak on a panel with the ambassador to Switzerland and a real estate developer in Dubai about relationships and about emotion and connection. Because the one, and this was refreshing, is that even the people that were promoting AI said it can't replace the human spirit. And so when she was able to talk about emotion and relationships, people were like, bam.
asked to speak on a panel with the ambassador to Switzerland and a real estate developer in Dubai about relationships and about emotion and connection. Because the one, and this was refreshing, is that even the people that were promoting AI said it can't replace the human spirit. And so when she was able to talk about emotion and relationships, people were like, bam.