Mark Lamping

I mean, the reality is the state of Florida's population is massive.

And the NFL is an extremely popular sport in the state of Florida.

We believe that there's in excess of 200,000 Jaguar fans who currently live in Central Florida.

And you can't define a fan simply by those that go to the games.

But in this particular case, I think we'll be able to deliver a much, much closer connection between our fans in Central Florida and the Jaguars, and to the degree people

you know, fall in love with Trevor Lawrence, or if we have great success down here, you know, they could end up continuing to be Jaguar fans.

But, you know, keep in mind, this is necessary because of a commitment that Shad made to Jacksonville.

If it wasn't for that long-term commitment to Jacksonville by Shad and the city of Jacksonville, we wouldn't be down here.

Well, a lot of it is logistics.

And we had more conversations with the Bucs

than we have with all the other teams because of their proximity.

This is a really important point.

The Orlando television market is massive.

I think it's the 14th largest television market in the country.

not talking about just the city of Orlando, the Orlando television market, because that's what matters, okay?

There are portions of the Orlando television market that are exclusive territory for the Buccaneers.

There's portions of the Orlando television market, Daytona, Melbourne, that are exclusive territory of the Jacksonville Jaguars.

There's portions of it where we share, in the Ocala market.

And there's others where any team can go in there.

So when you have that type of complexity,