Mark Messier

Well, not only that, but also a contract that they can put some players around him.

And I think one of the things Sidney Crosby did so well is that he took a very modest contract for what he could have demanded because ultimately in the end he wanted to win and he knew he needed players around him.

What's the most important thing to you?

Is it the money or do you want to win?

If you want to win, then you have to leave something on the table to build a team around you, and nobody's done that better than Sidney Crosby.

Well, Game 7 was an interesting concept, and we all know what Game 7 means and the journey to get to a Game 7 and life lessons that you learn along the way and failure and success, and we had the opportunity, my partner and I, Isaac Chera, locked up all the IP and trademarks around the world, and it's

Went on set out to try to build a brand with two greatest words in sports and tell the stories about how people are successful in those most pressurized moments.

And, you know, the Super Bowl is a game seven.

Yeah, it is.

And when you're faced with adversity...

Um, and hopefully the teachings for us through this brand awareness is, you know, given everybody the question, what is your game seven moment in life?

And if you, and if we can answer that, because ultimately you don't have to be an athlete to have a game seven moment, that's going to change the trajectory of your life in one way or another.

And I think that's what game seven is really about.

And we're celebrating the people that have done it well, and we're trying to educate the people in their own lives.

If you are faced with this, what are the life skills that are required in order to be successful in those most pressurized moments in sport or in life?

And I think, to me, I can just look at my own life.

People that helped me along the way, the defeats, the suffering, the setbacks.

Even here in New York, the second year in New York was a tough year.

You know what I mean?

You have to be self-aware enough to understand where you failed personally, where you failed as a team, and make corrections along the way.