Mark Mitchell
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Museum Trouble, one of the best ones, and you always drive past it.
It's on the left-hand side in your cab as you're heading into London from Heathrow.
It's the Natural History Museum because you look on the left-hand side and you go, bloody hell, it's a good-looking building, and it's the Natural History Museum.
Anyway, very popular, but...
It's free.
So enter Dr. Doug Gurr.
You know, there's a question of who do you charge?
Operationally, how do you recognise if you're going to do it?
So if you want to come, come this summer.
So that's this year, then they're going to charge foreigners, presumably.
Why don't they do it like airlines?
Because every time I've gone towards the Natural History Museum, there's a massive queue outside.
So what you do is you get people to pay more for your gold pass.
Actually, make it platinum.
Don't do gold.
Go platinum pass, gold pass, silver pass, weight and line pass.
And therefore, the quicker you want to get in, the more they charge.