Mark Ogden

I'm going to let Kleinie take this off.

It's absolutely mental, to be honest, because I don't think we know what we signed up to.

We definitely didn't know what he signed up to.

Yeah, and you've already got a slightly haunted look in your eyes.

You're near the end.

Here's the thing, though.

We've literally never live streamed in our lives, right?

So we've been doing social media for like the best part of sort of 15 years now, like 13, 14 years.

And we've always looked like ultimately you've got to look at what's going on, where things are going.

And one thing me and Klein are quite good at, we'd like to think is one of our good talents, is knowing when to pivot, change direction and so on.

And we've always looked at the live streaming world and been like, it's probably the way to go, but it's got to be right.

And then the World Cup comes along.

We're like clients.

We looked at each other's and like we fell in love again.

And we were like, this is our moment.

Legit, this is our moment.

So we was like, we've got to go and embrace this and do this.

If we're going to do the live streaming world, now's our time.

And we are on kick.

We've never done it before.