Mark Organ

Like there's 5,000 other companies that are selling marketing software.

Yeah, exactly.

So people look at the competition and marketing software as a big CAC issue, which it is.

Like you do have to break through that noise.

But I think it's just as much as an LTV issue because there are a lot of CMOs out there

That'll just, you know, they have an experimental budget and they're going to buy like 12 SaaS things.

And then they know they're going to cut at least 50% of them after a year.

So you've got to make sure that you are driving a lot of value in quickly.

if you want to make the cut now.

So that's a big change of scene between here and Fluid at Eloqua.

When I was running Eloqua, there was probably like maybe 20 marketing software companies in the entire world at that point, like that were at all sort of relevant compared to us.

And we've gone from 20 to like 5,000.

Favorite book is, oh, so many, but let's go with Getting TS, which I read recently.

Is there a city?

Oh, a CEO that I'm following.

Well, looking forward to see what Dara does at Uber.

That seems fascinating.

It's a tough job.

You're trying to prime HostGator?

Can't come with, you know what?