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Mark Organ

๐Ÿ‘ค Speaker
372 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

And they have a day off a week during a weekday.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

where they can prepare and deal with maybe future stuff that might come down the pike.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

So it was pretty innovative.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

Another one of my clients did let go, did a 30% riff, was going to do a 20% riff.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

I encouraged him to think deeper.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

And instead of saying, okay, here are the number of people I have and who may be expendable in this time or redundant,

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

what I encouraged was to start from literally employee one.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

So I'm employee one, the CEO, I'm the first employee.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

Who else do I absolutely need?

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

Okay, I need someone in finance.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

Okay, I need one person in marketing.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

So build up from the bottom instead of come down from the top.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

So that instead of doing a 20% RIF, he actually ended up doing a 30%, which actually is better.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

It means that there's more runway.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

And

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

My experience with this before doing layoffs is that you'll find out pretty quick what is really essential, and you can always hire that back, particularly now.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

It's not hard to hire back now in this time.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

There's a lot of people available.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

So that's another one.

SaaS Interviews with CEOs, Startups, Founders
1717 3 Genius Ways To Conserve SaaS Cash To Survive Virus From Eloqua Founder Who Survived 9/11

And yet another person opened up an employee stock ownership plan available to everybody.