Mark Rober

If we want them to tweak and to change and to move this rubber band here and to push this a little bit, oh, and now, oh, now I'm getting to go farther.

And that victory feels so much better than if it just worked out of the gate, right?

And I think they measure that by how long you hold on to it, right?

You're much less likely to give away the IKEA furniture because you put that... I can spend an afternoon with it.

I'm not going to give it away.

So to me, I treat challenges sort of like a video game.

It's like gamification where...

You know, a lot of times what happens is people internalize failure and they say like, you have a bad test.

I'm just, I'm, I'm bad at school, a bad breakup.

I'm not good at the love thing.

Business fails.

I suck at business.

But in like video games, you know, if you pick up the controller and you go and you fall into a pit, you're not like, oh, I'm bad at video games and I don't want to do this.

This sucks.

Immediately you're like, oh shoot, I want to try this again.

Like, what did I learn?

I'm gonna go a little faster.

I'm gonna jump a little earlier, right?

You're excited because you're not, you don't view it, you're not viewing the failure as internally and you're focused on,

you know, rescuing princess from Bowser.