Mark Rober

Just, uh, so in that though, we failed so many times, right.

And to me, failure is part of the process.

And I want to show, you know, especially kids who watch the video, I want them to know that, that this is the case, right?

We started a company called Crunch Labs that is like basically these toys you deliver your porch every month.

You put them together, and then there's a video for me where I teach you like the juicy physics that make the toy work.

A lot of times with those toys,

They don't quite work perfectly.

Like, we intentionally make it so right when you put it together, like the disc launcher is the first one.

It's not optimal flying.

If we want them to tweak and to change and to move this rubber band here and to push this a little bit, oh, and now, oh, now I'm getting to go farther.

And that victory feels so much better than if it just worked out of the gate, right?

And I think they measure that by how long you hold on to it, right?

You're much less likely to give away the IKEA furniture because you put that... I can spend an afternoon with it.

I'm not going to give it away.

So to me, I treat challenges sort of like a video game.

It's like gamification where...

You know, a lot of times what happens is people internalize failure and they say like, you have a bad test.

I'm just, I'm, I'm bad at school, a bad breakup.

I'm not good at the love thing.

Business fails.