Mark Rober

And I don't know.

I think it was – it just really struck a chord for a lot of people who have had the same thing.

To make a viral video –

You just have to evoke a visceral response.

Like that is the key to making a, that is, that is the key.

Like if you want to know how to, that's it.

So you have to feel vindicated.

It has to make you feel, it has to be funny, has to make you feel angry.

That's a trick that's used a lot these days and making people angry to get them to share.

And so this one just, it checked a lot of those visceral response buttons.

Mm-hmm.

And yeah, and so I did it for like, each year I would improve and go, eventually we had drones that came out and sprayed the glitter in the house, you know, and they opened the lid.

Each year I would like, as an engineering challenge, how can I take this to the next level?

And I did it for like, I think six or seven years.

Eventually went to San Francisco.

I had like fake luggage because cars get stolen from there all the time.

And I would, I would work with the police, you know, anytime I got footage, I would, I would, if the police wanted it, I'd give it to them.

And also, this is a crazy fact, probably about half the people's faces are blurred.

Half of them aren't.

And people are like, well, how do you make that decision?