Mark Rober

I could have made a PSA on what these scams are and how to avoid them.

That wouldn't have evoked a visceral response.

That would have got 100 views.

But if I can wrap this in a story and entertain you and make you feel a lot of things, well, now you're going to share that video.

And sunshine is a great disinfectant.

And effectively, that's what happened.

We released this video.

It has like hundreds of millions of views now.

And because what was happening is you had a few bad apple police officers in these cities who were being paid off.

They didn't have that spotlight on them.

But now it made it impossible to defend them because the Times of India is covering it.

All these people are up in arms and like protesting.

And all three of those scam centers got shut down.

The top, I think there was like 18 officials arrested from this stupid... This real, real world impact.

This is from a stupid YouTube video.

Glitter bomb?

Yeah.

That's great.

Yeah, it's like, I don't know.

That was so lovely to see because it's kind of like this, what can I do?