Mark Rober

It's like, oh, well, there's these invisible fields called magnetic fields that are around us all the time.

And now let me tell you about them, right?

Versus like here is a diagram of the Earth's magnetic field and a compass aligns with it, right?

And like the curriculum writers, bless their heart,

except not because they charge for it for these poor teachers don't have the money to buy it and it's really really bad they never had to have a youtube channel where they had to earn the attention yeah of they're able to sort of dictate the attention you will listen to me that's right and then you don't the class goes on anyway the class goes on like the kids can get up and walk out like they switch off the youtube video that's right and so it's attention attention so i would say like

Yeah, like attention.

And the toys, too.

First and foremost, they are fun.

Like, I'm not going to make a boring... If it's fun, now we'll figure out how to attach the learning onto that.

So start with the attention, and a lot of times that comes with fun.

And the same thing, getting a visceral response.

Like, I'll make a video about a 15-ton Jell-O pool, which is really hard to do, by the way.

Why?

Because you've never made Jell-O before.

You got to heat it up where it's almost warm, and then you have to cool it down.

And so to do that at scale, we're like, how are we going to do that?

Yeah, but then it's not contiguous.

Then it's not like you want a belly flop on it, right?

So what I did to find a refrigerator, I just found the right place in the country at the right time that I wanted to film this that got to almost refrigeration temperatures at night, but not cold enough to freeze, which happened to be where my brother lived in like Mapleton, Utah.

So we dug out a hole and then we had six 55-gallon drums that we boiled all of the gelatin in and then piped it