Mark Sainsbury

You know, we'll twist their arm.

And that's what we use to sort of just get publicity over that one week.

And the whole idea is, look, men die from preventable diseases.

You know, so we've got to do something to stop that.

So things like heart disease.

Suicide.

Suicide's one of the biggest, you know, preventable killers of men.

So it's that sort of stuff.

So it's purely an awareness campaign.

And if we can persuade just a few guys just to make little changes, we don't lecture, but small changes.

And on our website, menshealthweek.co.nz, we've got this thing called Watch Your Score.

And you can go on and do Watch Your Score and check.

And it's just all sorts of prompts.

That's our centrepiece.

Yeah, we're just trying to encourage guys.

That's what it's about.

Because the health stats from men are pretty bad.

You know, men live four years less than women do.

Maybe they want to, who knows.

But, and the other thing is, if you're Maori, you've got a one, a Maori male has a one in two chance of qualifying for the pension.