Mark Stouse

I mean, talk about an indictment.

That is pretty bad.

And so what we see today is enormous filtration of email and text messages so that the person that is the intended recipient doesn't even see it.

It's intercepted at the server level.

And you talk to IT teams, they're seeing after they implement those kinds of tools, they're seeing really staggering reductions in email traffic because they're getting back to the actual traffic.

non-go-to-market kinds of email, right?

And most, well, just for those that are kind of wondering about this, a common question is, well, just how much of your email is go-to-market?

It's generally, in a lot of businesses that I talk to and that Gardner has written about and all that kind of stuff, it's in the vicinity of two-thirds to...

Three quarters.

That is a lot of go-to-market email.

Text is just as bad.

I think anybody who is in business today can attest to that in their own experience, right?

So that we're seeing, I think, a fundamental move by customers to gain control of the process, so-called funnel.

And the funnel actually is now a filter.

And one of the things that we did on our homepage, we have a...

Kind of looks like a chat bot attached to an LLM, but it's more than that.

And it's geared to talk to machines.

So bots, right?

And we have a lot of bots that hit our website and interrogate

our llm which is probably the most comprehensive llm about causal ai that i've seen and and also about proof clearly and so it is these are customers who are deciding who they're going to buy from at the at an absolute minimum they're creating their short list