Mark Williams-Cook

it gives very similar results to if you ask like a natural kind of question.

Yeah.

But again, I'm skeptical just because they have a financial incentive to tell me that.

And like a lot of the work we've been doing is, so without going off from your question here, when we are taking traditional kind of search terms and trying to do research for AI surfaces,

If you tell chat GBT you're a vegan one day and ask for a vegan recipe and then you ask it for running shoes two days later, it's going to go, oh, I know you're a vegan.

Here's cruelty free brands and shoes without leather, which is a completely different result to if you fresh out of the box was like, give me running shoes.

Right.

Yeah, well.

So what we've been doing is we will write one, two, three, four, five, depending how many different like personas line up to that company, take the traditional search terms, use the chat GPT API and say, okay, you are a middle-aged male beginning running health conscious vegan guy.

You're after, you're looking for this information and then you give it the traditional search terms and you say, what would you, what would you ask chat GPT?

Now,

I would never recommend anyone do keyword research on an LLM for a variety of reasons, but this is not that.

This is actually the perfect question that's encoded in their language graph because the language graph has been hoovering up hundreds of millions of conversations from very specific websites where people say, hey, I am this old and I'm interested in this.

I'm looking for this, whether it's a running forum or it's the vegan subreddit.

It's the perfect thing to ask.

Then we get those prompts and then we can, there's other tools we can work further down the conversation with.

So I think that's missing from that classic SaaS approach, which is dumping the keywords cold into it.

Some of the other tools have been taking very interesting, I think this is more the funded route where they've generated queries like that.

They call them synthetic queries.

Synthetic.