Mark Williams-Cook

essentially what's imprinted in ai models about your company and that's how people ask because finding reviews of companies and products is hard work you know i chose my uh house conveyancer by using ai this time around i was like go and fetch me a bunch of reviews i want summaries of pros and cons of what they've said you know price ranges and i did verify you know i got the top couple and i went and sort of did some fact checking myself but it did but it did a good job

Yeah, right.

Yeah.

That's awesome.

I think the tools like that for visibility are more useful.

So I want to know what does the model kind of think about me?

What shape has it got?

Does it know this thing is important to us?

And they're the differentiators, right?

So rather than the, yeah, we are this company and we sell this product,

The AI needs to understand the why.

Why should people buy from you?

What do you offer?

Who do you appeal to?

That's more interesting to me than just hammering the AI about, oh, what does it return for this query or this one?

Because as well, there's been studies that show they don't even seem to stick that long, the answers.

They change quite regularly.

So I just feel like it's a lot of time, money and effort chasing something down the road when, and it's a classic SEO problem, we could be spending all that money in making a better company and making our product better and making our customers happier and working on why they should buy from us.

And that will...

surface itself in the model which is what i'm saying with the if we understand the goal of the model let's aim for that rather than try and aim at where the model is now and how we can kind of exploit that manipulate it yeah yeah yeah it's a good long-term strap i i feel like what we're kind of talking about here is that the idea is