Mark Williams-Cook

So, yeah.

Yeah.

Well, anything's possible.

Where I see that going, and there's a fantastic SEO that I'm lucky to be friends with, and they're called Miriam Yesier on LinkedIn as well.

And Miriam has been working a lot on multimodal search.

and looking at how companies can optimize everything from packaging to logos to be surfaced for this whole new wave of you know visual technology because we've got stuff like you know google lens now that i use casually lots of people i don't even think know it exists and

It's been clutch for me so many times when it's just like, oh, you know, what flower is this?

Or what brand of thing is this?

Or what's this weird bug here?

You know, is it dangerous?

And when I haven't been able to describe what I'm seeing,

Um, and to me, you know, I don't know if you saw the, um, tech test of the guy really creepily doing live facial recognition with people with the, the meta glasses.

I think it was in the Netherlands.

Yeah.

That level is where I think we'll end up in terms of you can just look at stuff and you'll be able to pull information about it from the web in context.

But in terms of optimization, what we do, at the end of the day, there is more than ever going to be a layer of, whether you want to call it robots, automation, AI, between the user and the thing they want.

But therefore there is an algorithm, whether it's a machine learned algorithm or hand, I don't think we're going to have much hand coded classic programming in the future, but there will therefore be a way to optimize for it.

And my hope actually is the optimization moves away from trying to understand how the algorithm works and more to the

It's rewarding companies that are good or, you know, and by good, I could mean good price or, you know, it fits the person.

Because I think what we're essentially going to see could be good for smaller companies, at least for a while.