Mark Zuckerberg

But I, um, and, and look, I mean, I don't know exactly how this is going to turn out.

I mean, what I, what I can say is, yeah, there's, there's some people working on this, right?

I think that there's something there that, that, um, that's interesting to explore.

Well, I think text is very accessible for people to transmit ideas and to have back and forth exchanges.

So it, I think, ends up being a good way

a good format for discussion in a lot of ways, uniquely good, right?

If you look at some of the other formats or other networks that are focused on one type of content, like TikTok is obviously huge, right?

And there are comments on TikTok, but I think the architecture of the service is very clearly that you have the video is the primary thing and there's comments after that.

But I think...

One of the unique pieces of having text-based content is that the comments can also be first class.

And that makes it so that conversations can just filter and fork into all these different directions in a way that can be super useful.

So I think there's a lot of things that are really awesome about the experience.

It just always struck me...

I always thought that Twitter should have a billion people using it or whatever the thing is that basically ends up being in that space.

And for whatever combination of reasons, again, these companies are complex organisms and it's very hard to diagnose this stuff from the outside.

Well, I just think it's hard to build these companies.

So it's not that every idea automatically goes and gets a billion people.

It's just that I think that that idea, coupled with good execution, should get there.

But I mean, look, we hit certain thresholds over time where...

You know, we kind of plateaued early on and it wasn't clear that we were ever going to reach 100 million people on Facebook.