Marnie

So, you know, it's an enormous public health issue over there, whereas it's not the same over here.

Yeah, so I've made almost 20 sales, which I'm actually super excited about.

Yeah, every time I get a sale, I do a little happy dance.

But it's already been a journey.

I've already learned so much.

I've had a few posts go viral, and then that didn't translate into what you would expect viral sales to be.

So it's been a roller coaster already.

My question is, when your product combines functional and emotional value, but people associate it with something that they used to buy cheaply, what actually helps justify the price in those first few seconds before you lose their attention?

Yeah.

Yeah, so the five to six is the DIY method.

So you can spray and soak yourself, which is, it's just a hassle, like it's laboursome.

And that's where that emotional value comes into the equation.

Like it's peace of mind, it's hassle free.

But there are, like promethrin treated clothing is a thing and there are other socks on the market that exist.

My biggest differentiation is the look and feel of them.

They're fun and they're made of breathable bamboo, whereas the alternatives on the market are very utilitarian and they're marketed towards the hunters, the hikers.

No one's really made it accessible, targeting women aged between 30 and 50.

lots of them are moms.

They're looking for like some fun socks that they want their husband or themselves or their children to wear rather than, you know, like a khaki color.

Yeah, absolutely.