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Martha Barnette

๐Ÿ‘ค Speaker
158 total appearances

Appearances Over Time

Podcast Appearances

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And I mean, think about elderly.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

That's somehow fragile to me.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

I've seen recently people have been suggesting welderly if you're in good shape and you are taking good care of yourself, you're welderly.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

Yeah, exactly, exactly, because these self-conscious coinages, like seasoned citizen or vintage citizen, I mean, it's just, you know, it's manufactured, it's imposed by somebody else.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

What you want to see in words that...

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

the way that words stick around is when they bubble up naturally and they just sort of sort of bubble up without your um without you really noticing like the word selfie for example it's such a useful word and we didn't have that word you know 30 or 40 years ago but it just kind of began to be used sort of unselfconsciously you know somebody we didn't have a language academy that said okay everybody's going to use the word selfie now to describe this

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

this term.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

But yeah, if you ever hear of a better word than senior citizen, which just makes me shudder, I would love to hear it.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

Right.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

So I guess we just have to grow into that word and see how we keep describing ourselves.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

Well, one of my favorites is the word cocktail, because you might be surprised to learn that the word cocktail probably comes from an old use of the word cocktail referring to a kind of horse.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

because it used to be that people would dock horses' tails.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

You know, if they were just a mixed breed working horse, not a thoroughbred, they might dock the tail, and the tail would sort of stick up like a cock's tail, like a rooster's tail.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And so people would refer to these kinds of horses with docked tails as cocktails.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And around the same time in the early 1800s,

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

people were thinking about mixed drinks as this new thing.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

It was kind of adulterated.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

You know, why would you add ingredients to a perfectly good whiskey or a perfectly good spirit?

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And people considered those mixed drinks adulterated and impure.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And so people started referring to these mixed drinks the same way they referred to these horses that were not thoroughbreds.