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Martha Barnette

๐Ÿ‘ค Speaker
158 total appearances

Appearances Over Time

Podcast Appearances

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And there was a guy there who did some amazing things with algebra

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

and blew the minds of European mathematicians with some of the things that he came up with.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And his name was Al-Khwarizmi.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And when they translated his work into Latin, it was Latinized as Algoritmi.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And that's the source of our English word algorithm, which is of course a set of step-by-step instructions for solving a problem or completing a task.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

The word algorithm, you know, it's on everybody's tongue these days, but it goes all the way back to the 9th century.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

Exactly.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And that's what happens a lot of times with words is they get reappropriated and given different meanings.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

Oh, that's a wonderful one.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

Yes, silhouette goes back to 1759 when France's newly appointed minister of finance was doing all this budget cutting.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

I mean, he was very unpopular because he just

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

went in there and was cutting people's pensions.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

He put a tax on windows, for example.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

He put a tax on trouser cuffs.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

I mean, he was really, really doing every bit of cost cutting that he could do.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And his name was Etienne de Silhouette.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And he was so unpopular that he got thrown out of office after just eight months.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And about the same time, there were these kinds of portraits that became very popular that were just, you know, just, well, a silhouette, a little shadow, rather than an expensive painting.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

You know, you would just trace around the shadow of a person's head, and that would be their portrait.

Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words

And so those became fashionable, and this was around the time that silhouette was thrown out of office.