Martha Stewish

The narrative that you're creating online is so important.

But I wanted to ask you if it just sort of like happened and blew up that that happened to be something that people resonated with.

Or did you look around and think, gosh, the way that people are thinking about their spending and the idea of luxury versus being really frugal is off.

And I feel like I want to create content about it.

Like where did it kind of start?

I've had like different relationships with money, but I think I've always been of the mindset where I'm like more on the frugal side of things.

And then when you start working and you and your friends are all earning different money, like different amounts, and everyone's kind of in different positions, sometimes in the same position, you start to notice what people's money habits are.

And I don't think you see that when you're at university with these people.

But then like a lot of my friends have moved over to the UK from South Africa.

And

We all just have such different ways of spending money.

And I think a lot of my friends would talk to me about this stuff anyway.

And then I thought, this is interesting because these are all, like you say, educated women who've got great jobs, who really like doing nice things.

you know, are interested in finance to the point that it creates an opportunity to build wealth, but it's not like they are going home every day and like trading.

It does feel like on the internet, and because I started posting more, I noticed this really, like I've noticed this a lot more, even in myself, is that either you're in the camp of people talking about Zara hauls and shopping like excessively and talking about girl math and kind of like removing any agency from being able to decide whether you wanna buy something or whether you don't.

to the other side of the internet, which is people who are either doing that financial independence retire early by living a very restrictive life now, or people giving you investment advice or finance advice, which are like the Finfluencer group, just assuming that everyone who is watching their content has money left over at the end of the month, just looking to work out how to invest it.

And I think there's a middle ground of people who still want to be involved in the shopping and in

enjoy life and you know do all the nice things and have like an aesthetic and like a great lifestyle focused life but also want to get themselves to a place where they have the extra money so they can watch the investment videos the finfluencer videos and actually like do something about it and it's so interesting because i do think this is one of the most common things that we get asked is how do you think about the money you have and the life that you want to live while also investing or being cleared with your money because there's such a weird gray zone

And I would also say, I feel like even if you earn a lot of money or you don't have a lot of money, most people feel like they don't have enough.

Totally.