Marti DeLima

And who are the most likely that you can convert from a target into a victim.

I think that many of the most obvious scams are going to fade out.

These organizations are trying to come up with as effective and as tailored messages that will work for various subgroups of the population and automate some of that costly back and forth that the Nigerian print scams were avoiding.

Because if you can have your AI do the next step of following up with semi-interested people, that's not very costly for your organization.

You don't really need the human element until maybe you're at the point of directing your target to transfer the money.

There is a sucker in all of us.

I think when people read about some of these scams, they think, how could someone fall for that?

What are they thinking?

Without realizing that a different day, a different context and a different premise, they would be a victim of fraud as well.

I've done many studies on victimization, and my studies usually show that the victim profile varies across scam types.

For example, investment fraud victims, they tend to be male, upper middle class.

They have higher levels of confidence.

They actually have better financial literacy than the general U.S.

adult population.

But the profile of a typical lottery fraud victim, it's almost the complete opposite.

Those victims tend to be older, slightly more female, have lower financial literacy, less education.

To be a victim of investment scam, you have to have cash to invest.

Someone who's living near poverty, they don't have the cash to invest in a crypto scam, right?

The criminals are really good at profiling who might respond to the message or the bait that they put out.

Criminals use a lot of different persuasion tactics.