Martin Hennessy

And digital, you know, like, and things like digital wellness, as you mentioned, like it's, we're very big on that.

And like, we've built our own, we have a digital platform, wellness platform and stuff like that.

So, but look, it's evolving all the time.

And, you know, the AI, everywhere you turn, AI has been spoken about and been mentioned.

So, yeah, there's a lot going on, a lot going on in those areas.