Martin Reeves

multi-layered story of who invented the like button how did the like button become the basis for a multi-billion dollar business why the thumbs up what has this got to do with brain science how could you possibly regulate something like that it felt like we were peeling the onion and observing the story and and what was fascinating to us i think was um

multi-layered story of who invented the like button how did the like button become the basis for a multi-billion dollar business why the thumbs up what has this got to do with brain science how could you possibly regulate something like that it felt like we were peeling the onion and observing the story and and what was fascinating to us i think was um

multi-layered story of who invented the like button how did the like button become the basis for a multi-billion dollar business why the thumbs up what has this got to do with brain science how could you possibly regulate something like that it felt like we were peeling the onion and observing the story and and what was fascinating to us i think was um

just how much you could see in the microcosm so from one perspective you could say it's just one icon amongst many in the digital sphere amongst many in the human language sphere and you couldn't possibly generalize in this but but by focusing i think there's a certain fascination in looking at the macrocosm in the microcosm through through this lens of this very small humble icon you can actually see

just how much you could see in the microcosm so from one perspective you could say it's just one icon amongst many in the digital sphere amongst many in the human language sphere and you couldn't possibly generalize in this but but by focusing i think there's a certain fascination in looking at the macrocosm in the microcosm through through this lens of this very small humble icon you can actually see

just how much you could see in the microcosm so from one perspective you could say it's just one icon amongst many in the digital sphere amongst many in the human language sphere and you couldn't possibly generalize in this but but by focusing i think there's a certain fascination in looking at the macrocosm in the microcosm through through this lens of this very small humble icon you can actually see

A number of things, right? You can see the evolution of gestural language. You can see human sociality. You can see how human brain science works. You can see how social and serendipitous innovation works in Silicon Valley. You can see how businesses are born.

A number of things, right? You can see the evolution of gestural language. You can see human sociality. You can see how human brain science works. You can see how social and serendipitous innovation works in Silicon Valley. You can see how businesses are born.

A number of things, right? You can see the evolution of gestural language. You can see human sociality. You can see how human brain science works. You can see how social and serendipitous innovation works in Silicon Valley. You can see how businesses are born.

Yeah, my pleasure.

Yeah, my pleasure.

Yeah, my pleasure.

80%.

80%.

80%.