Mary Goodhart

At the end of the night, Marcus Johns came over to me and said, hey, everybody from 1600 Vine would like to meet with you.

At the end of the night, Marcus Johns came over to me and said, hey, everybody from 1600 Vine would like to meet with you.

Um, so I went over with a couple of other people from Vine the next day to have this meeting with them. And, um, you know, it was like one of those kind of big glossy apartment complexes that also had a conference room that the residents could use. And so we were in this apartment conference room and it was like...

Um, so I went over with a couple of other people from Vine the next day to have this meeting with them. And, um, you know, it was like one of those kind of big glossy apartment complexes that also had a conference room that the residents could use. And so we were in this apartment conference room and it was like...

Jake Paul and Marcus Johns and, you know, every kind of top viner at the time, they were all the people who made those vines at 1600 Vine every day.

Jake Paul and Marcus Johns and, you know, every kind of top viner at the time, they were all the people who made those vines at 1600 Vine every day.

We knew that we needed to just like hear them out because there was several years of pain and frustration that had not been voiced.

We knew that we needed to just like hear them out because there was several years of pain and frustration that had not been voiced.

Batch was the one who thought it would be clever to be a Viner and live on Vine Street. But it also was just kind of a coincidence that they lived at 1600 Vine, which was at the intersection of Hollywood Boulevard and Vine Street. There were some people who were not there. Logan Paul wasn't there. Jake Paul was there. King Batch was not there.

Batch was the one who thought it would be clever to be a Viner and live on Vine Street. But it also was just kind of a coincidence that they lived at 1600 Vine, which was at the intersection of Hollywood Boulevard and Vine Street. There were some people who were not there. Logan Paul wasn't there. Jake Paul was there. King Batch was not there.

King Batch has always kind of kept himself out of the gossip, out of anything. They could be construed as controversial. You know, he's just one of those like, I'm a nice guy and I want to surround myself with nice things, sort of a personality. So he wasn't going to participate, but but wanted to benefit from whatever it was they negotiated.

King Batch has always kind of kept himself out of the gossip, out of anything. They could be construed as controversial. You know, he's just one of those like, I'm a nice guy and I want to surround myself with nice things, sort of a personality. So he wasn't going to participate, but but wanted to benefit from whatever it was they negotiated.

Twitter had said, here's your budget. You can do all kinds of things with Viners to encourage them to create vines, but you can never pay them directly for content. Because Twitter was worried that if we worked out any kind of deal to pay Viners to make vines, that then they would also ask for the same deal to tweet.

Twitter had said, here's your budget. You can do all kinds of things with Viners to encourage them to create vines, but you can never pay them directly for content. Because Twitter was worried that if we worked out any kind of deal to pay Viners to make vines, that then they would also ask for the same deal to tweet.

They didn't really understand that creators were always going to use Twitter as a marketing vehicle. And that they were very unlikely to ask for money in order to tweet. But it was a different thing. And I mean, we've seen now my favorite statement is Vine walked so TikTok could run. So we've seen now that TikTok, of course, you know, in early days had to pay a lot of creators. to make content.

They didn't really understand that creators were always going to use Twitter as a marketing vehicle. And that they were very unlikely to ask for money in order to tweet. But it was a different thing. And I mean, we've seen now my favorite statement is Vine walked so TikTok could run. So we've seen now that TikTok, of course, you know, in early days had to pay a lot of creators. to make content.

We just listened for quite some time to all of them talk about how unheard and unseen they had felt, which we all truly resonated with and understood, you know, and I was quite committed to like making Vine a better place for them. At the same time, There was always a voice in all of our heads saying like, OK, we get it. You don't feel like truly supported by a platform.

We just listened for quite some time to all of them talk about how unheard and unseen they had felt, which we all truly resonated with and understood, you know, and I was quite committed to like making Vine a better place for them. At the same time, There was always a voice in all of our heads saying like, OK, we get it. You don't feel like truly supported by a platform.

But at the same time, you guys all are making way more money than any of us are. You know, like you you have used Vine as the platform by which you got famous and and made a lot of income. So yeah. Yeah, we get it. You feel sort of like emotionally scarred that you weren't being supported from the inside.

But at the same time, you guys all are making way more money than any of us are. You know, like you you have used Vine as the platform by which you got famous and and made a lot of income. So yeah. Yeah, we get it. You feel sort of like emotionally scarred that you weren't being supported from the inside.