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Marybeth D'Souza

👤 Person
264 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I would get a little bit specific on that. I talked to a lot of folks who are looking for their next role or thinking about their career path and they, When it's very general of I've managed customers or I advocate for the customer, it's really hard to internalize for someone who maybe it's hard to internalize what that differentiated value is.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I'm not saying there's a ton of value in it, but you have to articulate it in a way that others outside of CS will understand. Yeah.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I'm not saying there's a ton of value in it, but you have to articulate it in a way that others outside of CS will understand. Yeah.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I'm not saying there's a ton of value in it, but you have to articulate it in a way that others outside of CS will understand. Yeah.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

There's probably an element of it that's always important. Whether you're looking at internally, what's the level of influence or collaboration you need from other groups? Like, do I need information from another team in order to bring that information to my customer? Or are they relying, is another team relying on me? Like, there's a level of, I think, that collaboration and

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

There's probably an element of it that's always important. Whether you're looking at internally, what's the level of influence or collaboration you need from other groups? Like, do I need information from another team in order to bring that information to my customer? Or are they relying, is another team relying on me? Like, there's a level of, I think, that collaboration and

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

There's probably an element of it that's always important. Whether you're looking at internally, what's the level of influence or collaboration you need from other groups? Like, do I need information from another team in order to bring that information to my customer? Or are they relying, is another team relying on me? Like, there's a level of, I think, that collaboration and

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

And navigation, that's always important. I think it does, as you progress, probably that portion, and I talked about kind of the balance, that portion probably increases because your external facing and influence, navigating conflict may continue to be more prevalent. And so it's something to hone in on and build through experiences over time.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

And navigation, that's always important. I think it does, as you progress, probably that portion, and I talked about kind of the balance, that portion probably increases because your external facing and influence, navigating conflict may continue to be more prevalent. And so it's something to hone in on and build through experiences over time.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

And navigation, that's always important. I think it does, as you progress, probably that portion, and I talked about kind of the balance, that portion probably increases because your external facing and influence, navigating conflict may continue to be more prevalent. And so it's something to hone in on and build through experiences over time.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I would say embrace it. In the last couple of years, there has been a couple of things that have happened in organizations. There's been more of a convergence, I would say, of like sales leaders and post sales leaders to work together, like what the scope is. There's also been this debate about where do renewals sit? Do they sit with sales? Do they sit with CS? Is it a separate one?

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I would say embrace it. In the last couple of years, there has been a couple of things that have happened in organizations. There's been more of a convergence, I would say, of like sales leaders and post sales leaders to work together, like what the scope is. There's also been this debate about where do renewals sit? Do they sit with sales? Do they sit with CS? Is it a separate one?

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I would say embrace it. In the last couple of years, there has been a couple of things that have happened in organizations. There's been more of a convergence, I would say, of like sales leaders and post sales leaders to work together, like what the scope is. There's also been this debate about where do renewals sit? Do they sit with sales? Do they sit with CS? Is it a separate one?

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

And there's others that you could probably share that you've seen as well. What all of that shows to me is that the CS capabilities are now being recognized in other parts of the organization. There is an understanding that the renewal happens when the sale happens. It's like starting when the sale happens. There's always indications of how healthy is a customer going to be.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

And there's others that you could probably share that you've seen as well. What all of that shows to me is that the CS capabilities are now being recognized in other parts of the organization. There is an understanding that the renewal happens when the sale happens. It's like starting when the sale happens. There's always indications of how healthy is a customer going to be.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

And there's others that you could probably share that you've seen as well. What all of that shows to me is that the CS capabilities are now being recognized in other parts of the organization. There is an understanding that the renewal happens when the sale happens. It's like starting when the sale happens. There's always indications of how healthy is a customer going to be.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

There's an intent and a recognition that maintaining and growing your existing customer's is going to probably have a lower cost to serve than going out and getting the new customers. And product teams absolutely recognize that as well. And so there's just this recognition that we all can play a role in those

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

There's an intent and a recognition that maintaining and growing your existing customer's is going to probably have a lower cost to serve than going out and getting the new customers. And product teams absolutely recognize that as well. And so there's just this recognition that we all can play a role in those

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

There's an intent and a recognition that maintaining and growing your existing customer's is going to probably have a lower cost to serve than going out and getting the new customers. And product teams absolutely recognize that as well. And so there's just this recognition that we all can play a role in those

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

capabilities and so it's kind of like so it's like embrace it that's great let's figure out what is the right like what is the right thing that we need to do with our customers and if there are certain capabilities or um activities that happen earlier in the process with like a bdr or a sales person fantastic that'll make the the downstream you know roles and value even greater.