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Marybeth D'Souza

👤 Person
264 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

And that's really, I think, the moment we're in right now is, you know, there's been a lot of really interesting things that have happened that, you know, maybe save some time. But as you look to scale those, it's going to require leadership and cross-functional kind of collaboration in order to do it. The other way that I see...

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

And that's really, I think, the moment we're in right now is, you know, there's been a lot of really interesting things that have happened that, you know, maybe save some time. But as you look to scale those, it's going to require leadership and cross-functional kind of collaboration in order to do it. The other way that I see...

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

AI kind of the opportunities for AI in CS is there's, I look at them in three buckets. There's the efficiency play, like the stuff that like, let's pick, let's save some time. How do you prep for a call better? How do you pull your materials together better? Send some emails or follow-ups. So those are efficiency things.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

AI kind of the opportunities for AI in CS is there's, I look at them in three buckets. There's the efficiency play, like the stuff that like, let's pick, let's save some time. How do you prep for a call better? How do you pull your materials together better? Send some emails or follow-ups. So those are efficiency things.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

AI kind of the opportunities for AI in CS is there's, I look at them in three buckets. There's the efficiency play, like the stuff that like, let's pick, let's save some time. How do you prep for a call better? How do you pull your materials together better? Send some emails or follow-ups. So those are efficiency things.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

They're interesting, but they're not really going to drastically change your engagement with your customer. The second bucket is more interesting, which is the experience, which is how do we take like a process and make that end-to-end better? And I'm seeing companies, you know, kind of do that, take that approach and introduce and kind of really fundamentally change, say...

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

They're interesting, but they're not really going to drastically change your engagement with your customer. The second bucket is more interesting, which is the experience, which is how do we take like a process and make that end-to-end better? And I'm seeing companies, you know, kind of do that, take that approach and introduce and kind of really fundamentally change, say...

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

They're interesting, but they're not really going to drastically change your engagement with your customer. The second bucket is more interesting, which is the experience, which is how do we take like a process and make that end-to-end better? And I'm seeing companies, you know, kind of do that, take that approach and introduce and kind of really fundamentally change, say...

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

Like I said, the success planning process to have more insight, be more insights driven. And then what I'm really excited about, which is the exponential change. Like, how do we just fundamentally turn customer success on its head? And, you know, like I said before, but like, how do we... put adoption in the hands of our customers? How do we engage them in realizing our value?

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

Like I said, the success planning process to have more insight, be more insights driven. And then what I'm really excited about, which is the exponential change. Like, how do we just fundamentally turn customer success on its head? And, you know, like I said before, but like, how do we... put adoption in the hands of our customers? How do we engage them in realizing our value?

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

Like I said, the success planning process to have more insight, be more insights driven. And then what I'm really excited about, which is the exponential change. Like, how do we just fundamentally turn customer success on its head? And, you know, like I said before, but like, how do we... put adoption in the hands of our customers? How do we engage them in realizing our value?

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

How do we make sure that we have the insights that we need to give them the most tailored and personalized recommendations? That's not something you're going to be able to solve in like a day, you know, or with one use case, but it's really this exponential. And so I'm excited about all three of them. I think

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

How do we make sure that we have the insights that we need to give them the most tailored and personalized recommendations? That's not something you're going to be able to solve in like a day, you know, or with one use case, but it's really this exponential. And so I'm excited about all three of them. I think

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

How do we make sure that we have the insights that we need to give them the most tailored and personalized recommendations? That's not something you're going to be able to solve in like a day, you know, or with one use case, but it's really this exponential. And so I'm excited about all three of them. I think

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

It's going to take a combination and like a portfolio approach in order to to make some meaningful change. But I think there's there's a huge amount of opportunity.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

It's going to take a combination and like a portfolio approach in order to to make some meaningful change. But I think there's there's a huge amount of opportunity.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

It's going to take a combination and like a portfolio approach in order to to make some meaningful change. But I think there's there's a huge amount of opportunity.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I would think, think about, there's some companies out there who have surfaced like their own, I would say customer success, success dashboard to their customers that says, you know, here's, you know, your progress on certain areas. Here's the, We know who in your organization has certifications or training. And oh, by the way, you might have a gap in a certain area because someone just left.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I would think, think about, there's some companies out there who have surfaced like their own, I would say customer success, success dashboard to their customers that says, you know, here's, you know, your progress on certain areas. Here's the, We know who in your organization has certifications or training. And oh, by the way, you might have a gap in a certain area because someone just left.

Experts of Experience
5 Customer Success Trends You Can’t Ignore in 2025

I would think, think about, there's some companies out there who have surfaced like their own, I would say customer success, success dashboard to their customers that says, you know, here's, you know, your progress on certain areas. Here's the, We know who in your organization has certifications or training. And oh, by the way, you might have a gap in a certain area because someone just left.