Massimo

We're fine with that.

That's fine.

In fact, I understand that you're not happy and that you may be leaving.

It's perfectly fine because that's not what we want to be best in class at.

These are some of the reasons why people were churning last few years.

This is our B Pro product, so the online design suite.

And if you look at the top four reasons, it's about 60%, over 65%, sorry, of total churn.

They weren't leaving because they were unhappy about the visual builder that didn't work well enough, but they just weren't using it that often.

It got the job done for them, but they were done.

So I don't want a subscription, so I'm gone.

So this leads me into the second thing that I wanted to talk to you about.

One of these big decisions that we made this year was to fully embrace freemium.

It was based on...

that an analysis of churn and a clear indication that some people just wanted a free plan, a limited free plan, you know, infrequent users.

So we decided, okay, let's give them a free plan.

And I want to just show you a little bit about what happened when we went to freemium.

Because again, we did it based on an analysis of churn reasons, but what we found was an incredible uptick in the signup, in the web visit to signup.

So today we convert

15% of every site visit into a Bepo signup, which is a pretty incredible conversion rate.

It's a free plan, but still, it's a really high rate of conversion for a fleet plan.