Mat Voyce

There are things that I do challenge myself for and maybe even pitch for at times, but

it all revolves around type.

And as long as the job stays within type and it's type design, that's fine.

If there's motion design, general motion graphics around that, if it's transitions or compositions, then that's fine.

But the core of it is type.

I'm pretty damn happy with that.

Yeah, I have a style as such and every year I find myself going down a different path of how I use type and that is normally revolved around my personal work and the personal projects that I do.

So for example, two years ago, I would have purely worked to, I would have worked to like a one by one format and there wouldn't have maybe been too many textures and there would have been a limit as to how far I would take the type and I'm trying to

each year step that up.

So last year in particular, I started to work at a wider format, which sounds just nothing like changing the format ratio or something, but working to this wider space gave me more room to work with like footage and to work with bigger type and longer type phrases and to work out how to fill this space more.

And with that came finding different ways to use motion graphics and composition.

So it's kind of like stepping up in that sense and

What I like to do basically is, a good example is the Super Bowl.

So every year for the Super Bowl, I like to make a personal piece and it started off as like single stickers that said like Super Bowl that I would put on Giphy and see if they get used on Instagram.

And that then progressed slowly to doing like a pack of stickers.

And then last year I made like a retro advert, which was

It showed these different stickers that I made for the 49ers versus the Philadelphia Eagles.

And it had transitions, it had footage, it had motion graphics and sound and audio.

And it was a mini film.

And then I tried to do it again this year and step up even more and not just focus on stickers, but focus on crafting.