Mat Voyce

Nothing really jumped out.

I didn't really focus on anything in particular.

I used to describe myself as a jack of all trades in terms of design because I experienced advertising.

I love to illustrate.

I knew general graphic design layout.

And then as time progressed, motion soon became part of that like mass toolkit of mine.

And yeah,

As I got into the industry and got myself into design roles within teams and started learning more about the programs, I always felt like I would put my all into those kind of day jobs and to really apply myself, to put myself forward and to try and do the very best each day.

But then I'd get home after doing like a full day's worth of work and I just would feel there was more to get.

There was more to have.

So I would just sit on the sofa next to my girlfriend, who's my wife now, and just start making something.

It started off as just like single letter designs and that then progressed into words and phrases, which I would essentially try and sell online to fund like a side hustle.

So trying to use...

those day skills, but then make something of it for myself.

And I don't know, I've never really fully known why type was the thing that I chose in those first instances.

I think it felt like it was the most organic thing for me to create.

And I loved putting the words together and designing the letter forms.

And it just felt very natural.

And that kind of then...

slowly progressed and snowballed as I moved along my career and to different agency roles really.