Mathieu Lajante

This is the kind of, if we look at this from a purely business standpoint, this could be incentives for apps like this.

It's redheads.

My lovely girlfriend is a redhead, Miranda.

Yeah.

We might prefer blonde guy rather than short, awkward, ugly black hair.

That's me.

Now, if I'm on one of these apps swiping left and right, is the app incentivized to keep me feeling like someone better might just be one more swipe away?

Sort of like pulling the slot machine.

If I pull it one more time, then the biggest jackpot is up next.

So for people using these apps and not finding love and feeling kind of burned out on online dating, is it their fault or is it really because these apps were designed to make them feel that way?

They end up being the value for the platform themselves.

The platform's not giving them value.

What do you recommend to people?

Like, is this changing our dating culture in not great ways?

And if it is, what can we do instead of swiping left and right?

I do.

And then if I'm left feeling lonely while I'm busy, these apps sort of like thrive off of my loneliness.

They're not really solving it.

Well, you can read more from Matthew Lejeune's research in this area.

He's got an article in The Conversation called What Dating Apps Are Really Optimizing.