Matt Abrahams

It's a roadmap. One of the very common structures many of your listeners, I'm sure you're familiar with, is problem, solution, benefit. I tell you about a problem, I tell you how I solve it, and I tell you how you benefit. That structure provides a roadmap for me, so I don't have to memorize every word in what I'm saying. I just remind myself that I explain the problem.

It's a roadmap. One of the very common structures many of your listeners, I'm sure you're familiar with, is problem, solution, benefit. I tell you about a problem, I tell you how I solve it, and I tell you how you benefit. That structure provides a roadmap for me, so I don't have to memorize every word in what I'm saying. I just remind myself that I explain the problem.

Once I explain the problem, I explain how I expect to solve it and then the benefit you have. So I take the pressure off of having to say it word for word the right way and just have a general map to get me through it.

Once I explain the problem, I explain how I expect to solve it and then the benefit you have. So I take the pressure off of having to say it word for word the right way and just have a general map to get me through it.

Once I explain the problem, I explain how I expect to solve it and then the benefit you have. So I take the pressure off of having to say it word for word the right way and just have a general map to get me through it.

Not just in my opinion, in the research and in what I've seen happen for many, many people.

Not just in my opinion, in the research and in what I've seen happen for many, many people.

Not just in my opinion, in the research and in what I've seen happen for many, many people.

Just like in a sport where you can over-prepare, over-preparation gets you in the wrong headspace as well. Finding that sweet spot is important, but the most important thing is the type of preparation. So if I'm just practicing the same thing over and over again, so I'm memorizing, we've already talked about how that's not helpful.

Just like in a sport where you can over-prepare, over-preparation gets you in the wrong headspace as well. Finding that sweet spot is important, but the most important thing is the type of preparation. So if I'm just practicing the same thing over and over again, so I'm memorizing, we've already talked about how that's not helpful.

Just like in a sport where you can over-prepare, over-preparation gets you in the wrong headspace as well. Finding that sweet spot is important, but the most important thing is the type of preparation. So if I'm just practicing the same thing over and over again, so I'm memorizing, we've already talked about how that's not helpful.

But if I'm thinking about ways, different ways of saying it, practicing different ways of saying it, I'm actually building and preparing well. Think of an athlete who does a whole bunch of drills. The drill every time is not always the same, but it's in the same circumstance or dealing with the same situation. So when that situation presents itself, they are well prepared to deal with it.

But if I'm thinking about ways, different ways of saying it, practicing different ways of saying it, I'm actually building and preparing well. Think of an athlete who does a whole bunch of drills. The drill every time is not always the same, but it's in the same circumstance or dealing with the same situation. So when that situation presents itself, they are well prepared to deal with it.

But if I'm thinking about ways, different ways of saying it, practicing different ways of saying it, I'm actually building and preparing well. Think of an athlete who does a whole bunch of drills. The drill every time is not always the same, but it's in the same circumstance or dealing with the same situation. So when that situation presents itself, they are well prepared to deal with it.

So it's how you prepare that's the biggest barrier to success. Preparation is critical.

So it's how you prepare that's the biggest barrier to success. Preparation is critical.

So it's how you prepare that's the biggest barrier to success. Preparation is critical.

I would love to see you rap a best man's speech. So I'd love to see that.

I would love to see you rap a best man's speech. So I'd love to see that.

I would love to see you rap a best man's speech. So I'd love to see that.