Matt Best

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Hello and welcome to the Growth Workshop Podcast with your hosts, me, Matt Best and Jonny Adams. In this podcast, we'll be sharing insights from our combined 30 plus years experience and hearing from other industry leaders to get their thoughts and perspectives on what growth looks like in modern business.

Hello and welcome to the Growth Workshop Podcast with your hosts, me, Matt Best and Jonny Adams. In this podcast, we'll be sharing insights from our combined 30 plus years experience and hearing from other industry leaders to get their thoughts and perspectives on what growth looks like in modern business.

We'll cover all aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business. This podcast is aimed at leaders from exec all the way down to line managers. Hello, and welcome to the Growth Workshop podcast with your hosts, Matt Best and Johnny Adams. Hello.

We'll cover all aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business. This podcast is aimed at leaders from exec all the way down to line managers. Hello, and welcome to the Growth Workshop podcast with your hosts, Matt Best and Johnny Adams. Hello.

We're delighted to be joined by Teresa Allen today, the founder of Magnus Consulting, who are a marketing effectiveness specialist consultancy. And Teresa, we've been working together now between Magnus and SBR Consulting on a number of different projects. So it's fantastic to have you joining us on the podcast today.

We're delighted to be joined by Teresa Allen today, the founder of Magnus Consulting, who are a marketing effectiveness specialist consultancy. And Teresa, we've been working together now between Magnus and SBR Consulting on a number of different projects. So it's fantastic to have you joining us on the podcast today.

Thank you for taking the time out of your busy schedule to come and talk to us about how we can align marketing sales and customer success together. And it's interesting, isn't it? We've got probably the first time that professionals in marketing sales and customer success have ever been in the same room together.

Thank you for taking the time out of your busy schedule to come and talk to us about how we can align marketing sales and customer success together. And it's interesting, isn't it? We've got probably the first time that professionals in marketing sales and customer success have ever been in the same room together.

No, it's your fault. No, it's your fault. No, it's my fault. Okay. All right. So as is customary on the Growth Workshop podcast, we like to kind of kick things off by just asking what's been interesting in your week. So tell us what's been interesting in your world this week.

No, it's your fault. No, it's your fault. No, it's my fault. Okay. All right. So as is customary on the Growth Workshop podcast, we like to kind of kick things off by just asking what's been interesting in your week. So tell us what's been interesting in your world this week.

Yeah.

Yeah.

That sounds so cool. I've probably been doing quite the opposite in this week, Johnny. I've just come back from a trip away with some pals. We had lots of croissants and dairy in the morning, followed by a few beers on the golf course. So that's what's been interesting in my world, which is probably the polar opposite to yours. Sorry to rub it in.

That sounds so cool. I've probably been doing quite the opposite in this week, Johnny. I've just come back from a trip away with some pals. We had lots of croissants and dairy in the morning, followed by a few beers on the golf course. So that's what's been interesting in my world, which is probably the polar opposite to yours. Sorry to rub it in.

So, yeah, and whilst we'd all love to continue just to do transformational breath breathing and what have you, I think it's probably helpful if we get into the meat of today's conversation. So, Teresa, we're fascinated to really dive into this alignment of