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Matt Britton

πŸ‘€ Speaker
430 total appearances

Appearances Over Time

Podcast Appearances

Mick Unplugged
Matt Britton: How AI's Breakneck Speed is Transforming the Future of Work and Life

Und das ist, was ich von dem Buch nehmen mΓΆchte.

Mick Unplugged
Matt Britton: How AI's Breakneck Speed is Transforming the Future of Work and Life

Und das ist, was ich von dem Buch nehmen mΓΆchte.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

I had no money when I started the company.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

It was $160 million, which is the size of many IPOs.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So MRY was originally called Mr. Youth, and it was called Mr. Youth because we were founded on the premise to help big brands target teens and college students, basically right when the internet was starting as a thing, not to date myself, but

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

It's the reality.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

And one of the things we were doing back in the day is we had these major student rep networks.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So we had student reps for Microsoft and P&G and Coca-Cola, and we built the software to manage and measure them.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

Then when bloggers, which became influencers, kind of took off, we had a lot of third-party agencies and companies asking if they could license our student rep software to manage their own blogger platforms.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So I saw a business opportunity, so I took a couple developers, put them in the corner of the office, didn't let anyone mess with them, and they essentially incubated a new company, which we spun out, which would become CrowdTap.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

And we so we spun it out of the agency, raised venture capital, put in a different CEO.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

I continued to build the agency and sell it.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

And then when I left the agency after it was acquired, CrowdTap was kind of right there waiting there for me.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So I'd always been involved on the board, but I was obviously running another company.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So I didn't have time to run both companies like Jack Dorsey does.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So I left and I joined and it's been great, great experience so far.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So the cap table's mirrored.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So we actually did that after we had sold.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

What does that mean?

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So basically what happened is,