Matt Griffin
๐ค SpeakerAppearances Over Time
Podcast Appearances
No, no, no, no.
We're going to make $3 more per.
Oh, three.
Okay, great.
So do you have any other costs besides those two things?
No, that's it.
I mean, we're just a heavily internet based company.
And so we really drive our cost per acquisition, we have an $8 threshold on our CPA, and we just try to drive as many customers through our funnel as possible.
And we have about a 37% repurchase rate right now.
Yeah, it's Facebook.
And then we have some affiliate marketing that we do as well through some media channels.
That is correct.
Something like that.
Yeah.
So typically what we do, uh, we, we give to a variety of charities, but our biggest one is women's education.
in conflict areas and right now we're focused on Afghanistan.
Roughly 15% of women there are literate.
So we take 10% of our margin of our products that we sell and then we contribute it to an organization called Aid Afghanistan for Education that educates women to read, write and do math and have employable skills so that way they can provide for their families.
You know, Lee and I, we both served multiple tours in Afghanistan.
Thank you, by the way, for your service.